FREE · ONE PACK · NO PITCH DECK
Send me a pack.
I’ll tell you what I’d change.
Where it’s working, where it isn’t, and where cost is probably hiding — an extra colour the design doesn’t need, a range that could share plates, a finish that isn’t earning its keep.
Straight answers, not a proposal. If there’s nothing worth changing I’ll say so and we’re done — no follow-up sequence, no drip campaign.
20+ yrs
Brand & packaging design
1 pack
All I need to start
Free
First look, no strings
Send it over
Drop a file, or just link the product page
What I’ll look at
01
Shelf impact
Whether it earns a second look in its set, and what the competition is doing that it isn't.
02
Colour & plates
Whether the design needs every colour it's using, and whether a range could share plates instead of carrying separate sets.
03
Substrate & finish
Whether the board, film or finish is more than the job needs, and what the shelf would actually lose.
04
Straight answer
Where I'd start, what I'd leave alone, and whether it's worth doing at all. Advice, not a quote.
“Over twenty years of this and I still get a kick out of seeing something I designed sitting on a shelf. That’s the whole job — making someone reach for your thing instead of the one next to it.”
Mindy Syster — founder, stickyMin